How to Create a Lead Magnet That Converts 67% (Complete Case Study)

"Subscribe to our newsletter."

Four words that are killing your email list.

If you're a HealthTech or longevity founder, you've probably spent months perfecting your product, weeks refining your messaging, and days tweaking your website design.

But when someone lands on your homepage, you ask them for one thing:

"Subscribe to our newsletter for weekly insights."

And 98% of them leave.

Here's the problem: Newsletter signups convert at 2-5%. That means you're wasting nearly all your traffic, no second chance, no relationship, just gone.

But there's a different type of lead magnet that converts 10-20x better.

Educational Email Courses (EECs).

I recently built one for Niko Hems, Growth Lead at YEARS (a Berlin longevity clinic) and Favikon #2 Aging & Longevity Voice in Germany.

His newsletter signup: 5% opt-in.

His EEC: 67% opt-in.

Same traffic. Same website. Different offer.

In this guide, you'll learn:

• What Educational Email Courses are (and why they outperform newsletters)
• The psychology behind why people finish EECs but abandon PDFs
• The complete Niko Hems case study (strategy, process, results)